What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart

Love Promise Stories from Schulte Subaru

Thank You, Subaru!  –  Carin G

Thank You, Subaru!

New Directions Down Syndrome Association of Sioux Falls would like to thank Schulte Subaru’s support of our Buddy Walk®, which was held on September 16, 2017. Over 1,100 children and adults with Down syndrome, their families, friends and tons of buddies walked to promote understanding and acceptance of people with Down syndrome. New Directions provides information about Down syndrome, direction to resources, and networking opportunities to families in a variety of ways. Schulte Subaru’s sponsorship of this event supports our local organization’s efforts to advocate and educate throughout the year. Thank you, on behalf of all the families touched by Down syndrome, for your support!

Subaru Cares about Teens  –  Tonya A

Subaru Cares about Teens

For the second year Schulte Subaru has co-sponsored the Safety Village of South Dakota's C.R.A.S.H. Clinic (Car Repair and Safety Help) for Teen drivers between the ages of 13-18. The clinic provides hands on stations where the teens learn skills important to car ownership. Skills include checking tire pressure, changing a tire, general car maintenance and weather driving safety. Teens also have the opportunity to review road laws regarding distracted and impaired driving with Sioux Falls Police officers. The continued support of these clinics by Subaru shows the significance they place on the safety of the teen drivers in our community!

Subaru Loves Learning  –  S J

Subaru Loves Learning

Thank you Schulte Subaru for the great donation of books for the kids at Children’s Home Society! Reading is so fundamental to child development and having a vast collection of books on various topics that interest and engage young readers greatly helps to encourage our kids to persist in their reading goals and build vocabulary. Active reading is a core activity throughout the day for our kids – both in the classroom and on the residential units. As the kids’ reading skills grow and improve, you can see the joy and pride in their faces. Thank you for thinking of us and supporting our kids’ education!

Subaru Loves the Earth  –  S J

Subaru Loves the Earth

This spring, Schulte Subaru brought a donation of bird houses and feeders, plants, gardening tools, and other items for the kids at Children’s Home Society! The donation provided a great opportunity for our kids to experience the joys of gardening and wildlife interaction – and making fun memories while doing so. The kids eagerly put the new supplies to use. The bird house had some visitors rights away and the kids used the gardening tools in the big vegetable garden. The kids also had fun taking turns watering the new plants. The plants started growing quite nicely and soon caught the attention of the resident Canadian Geese and their 8 new goslings! The kids thoroughly enjoyed being on “active duty” to monitor the plants and shoo the geese away. However, when the kids are away, the geese will play, and admittedly, the geese won some battles during the school day. Now that the geese have left, some plants are still pulling through! But judging by the deer prints left overnight, it appears we may need to be put back on alert as the fawn that’s been hanging around must like these plants in his diet, too. Needless to say, this project has certainly increased the activity off our patio! Even though the wildlife have won some battles, the kids felt empowered by helping to monitor the plants and alert staff of any furry or feathered would-be bandits, who have enjoyed Schulte Subaru’s generosity as well! Best of all, the kids have had so much fun and made some fantastic memories!

Subaru spreads love & warmth to cancer patients  –  Teri C

Subaru spreads love & warmth to cancer patients

Schulte Subaru and The Leukemia & Lymphoma Society spread love, hope and warmth to blood cancer patients at Avera Cancer Institute this June/July during Subaru Loves to Care month. The idea was for customers to sign cards that Subaru would deliver along with a blanket for people to use during their cancer treatments. What made the promotion even more special, was when John & Lisa Hunstad walked into Schulte to upgrade their lease and the staff realized John was in treatment for MDS - a blood cancer. The incredible staff at Schulte - who treat all their customers like family - outfitted John & Lisa in Subaru shirts and hats and invited them to be part of the delivery. They were able to receive a blanket AND represent LLS in an interview that ran on KSFY: http://www.ksfy.com/content/news/Avera-Medical-Minute-AMcK-Subaru-and-The-Leukemia--Lymphoma-Society-deliver-gestures-of-hope-434996553.html

Helping The Youth Stay Active  –  Jimmie L

Helping The Youth Stay Active

I can't thank Subaru of Sioux Falls enough! My name is Jim Ledbetter and I am the head coach of the SD Rise basketball team. We have been a team for 4 years. Gaining sponsorship for these boys hasn't been the easiest thing to do. Most of the families on my team are a one parent household and are supporting their child alone. This makes it extremely difficult for the cost of the tournaments and other expenses to be paid. I want to thank Subaru for their giving hearts in helping to sponsor the SD Rise Boys Basketball team in this upcoming season. We will proudly wear the Subaru logo on our uniforms as they made it possible for these boys to do what they have a passion for! This is truly a blessing! Subaru, continue to brighten lives.

Blessed beyond words..  –  Kori B

Blessed beyond words..

Schulte Subaru of Sioux Falls is our partner for the Share the Love event. We could not be more blessed to have their support and friendship. We have been able to help and save more animals due to this generosity. Not only do they help with Share the Love, but are ongoing supporters and community ambassadors for Subaru and its mission. We will be forever grateful to them for the help to many that cannot speak for themselves. Our mission is to provide safe haven and a human voice for all animals in need. We are able to do that and then some with the support from the Schulte family and Schulte Subaru of Sioux Falls. They are truly a community gem.

Decided to test drive a Subaru  –  Genny S

Decided to test drive a Subaru

It was New Years Eve Day about 3:30 in the afternoon, I had a little time to kill before the evening fun was to begin. I currently have a Ford Fusion that I love 8 months out of the year-but I do not like it in the winter in SD. So I decided to stop in at Subaru and test drive an SUV. I had no idea by 5:30 that night I would be buying a Subaru Legacy!! :-) I told Andrew (the amazing sales guy) my story and what I was looking for (I thought) he had me sit in a Legacy that was in the showroom - asked me what color I liked, the next thing I new we were out for a test drive and needless to say I was SOLD!! I LOVE the way the Legacy AWD handles on the snow and ice - I now have a new confidence in driving in SD weather. The different programs that Subaru offers are amazing. I truly feel that my children and I are protected and loved by our new Subaru family! Thank you Andrew for EVERYTHING!! It was the best test drive-car buying experience!

Schulte Subaru is an AMAZING place to work!  –  MacKenzie S

Schulte Subaru is an AMAZING place to work!

On Monday, October 31st, 2016, I came to work devastated. My dog (Axel) had run away the night before and I didn’t have any luck finding him after walking my neighborhood for hours. I wasn’t sure how I was going to make it through the work day. My owner (Michael Schulte) came up to me after I had arrived to work to wish me a Happy Halloween. He noticed immediately that something was wrong and asked me what had happened. I explained to him with tears running down my face that my dog had run away the night before. He immediately, with no hesitation decided to take matters into his own hands. He put together a crew of 10 employees, including myself, to leave work and walk my neighborhood with lost posters for hours to help rescue Axel! He not only went door to door in my neighborhood, but called the director of the Humane Society to see if Axel had been picked up by animal control. We searched for Axel a good portion of the morning with no luck. Mike told me to stay home, with pay, in case Axel wondered home. Luckily, at 12pm, I got a call saying Axel was in fact picked up by animal control and was waiting for me to come get him. Mike, along with the other employees who helped went above and beyond that day to help me. I am so incredibly lucky and grateful to work for such and amazing company, and owner. I will never forget how much everyone rallied together to help me. We are one big family here and it’s an amazing place to work!

Schulte Subaru is by far the BEST  –  Kori B

Schulte Subaru is by far the BEST

Schulte Subaru of Sioux Falls is by far, one of the most benevolent members of the community of Sioux Falls, South Dakota. For our animal shelter, The Sioux Falls Area Humane Society, there is nothing more exciting than to work with the owners and staff of the dealership. They CARE, they SHOW it, and we (and all of our animals) are the luckiest people and fur kids because of their help. We consider them our FRIENDS.. not only do the personally adopt pets, and help them, they go above and beyond to help area pets with medical care, adoption fees, finding new homes, and being a part of many of our special events. We are truly blessed to have Mike and Julie Schulte, and their staff (who are also community driven) as our friends. We appreciate their class and professionalism, and cannot think of a group more worthy of company recognition. Thank you Subaru of Sioux Falls, South Dakota!!! WE LOVE YOU!

Subaru of Sioux Falls redefines Tough Love  –  Lisa M

Subaru of Sioux Falls redefines Tough Love

Two young vandals were caught on surveillance camera taking video of themselves as they jumped from car to car at Subaru of Sioux Falls. When Mike Schulte found out that this impulsive stunt added up to $40,000 in damage, he decided instead of filing charges, to take a different approach. Schulte, the parent of a teenage son himself, felt the right thing to do was to try to help the boys, ages 10 and 14."What was going through my mind, is what if this is the moment in the life, especially the older one, if we press charges and he goes into the system and has a record--what if he decides to do some other bad things and it just spirals," Schulte said. So instead of filing charges, the 10 year old was turned over to his parents and Schulte met with the older boy and his mother. He hadn't been in trouble before, but he and his disabled mother were struggling, living in poor conditions. He also walked more than three miles to school and back each day. "The first thing we did was we bought a bus pass for him and we actually went and got a bike for him, so he wouldn't have to walk to school anymore," Schulte said. Schulte and his staff also helped him and his mother move to a better rental home and offered the boy a job on Saturdays washing cars. A portion of the boy's hourly wage is going toward the damage. Highlight and right click the following link to see the interview: http://www.keloland.com/newsdetail.cfm/vandals-video-themselves-at-car-lot/?id=186218

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