The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Schulte Subaru dedicated locally to the Love Promise?

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions. That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities. Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us. So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do. We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood. All of the organization we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

Sioux Falls Humane Society, B-Squad dog Rescue
Children's Home Society/Loving School
Great Life, Sanford Health, Avera Hospital

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Schulte Subaru

Chaos in Colorado  –  Mike H

Chaos in Colorado

On June 27th, 2018 we were on our way to Denver Colorado from Sioux Falls. We experienced some mechanical issues with the Subaru Outback that I purchased from Schulte Subaru in 2016. The local Subaru dealer in Steamboat Springs said that it would be a week or more until they would be able to help us. I then called Jeremy Griffith at Schulte Subaru just to let him know about our situation and to ask him if he could call the dealership in Steamboat Springs on our behalf. He and Travis Johnson called back within minutes and told us that they had booked a hotel for us in Steamboat Springs and that Mike Schulte had arranged to have a new 2018 Outback loaner delivered to us in Steamboat Springs which is just over 750 miles away! This went way above and beyond our expectations. Schulte Subaru had the car delivered within 24 hours with a full tank of gas! They loaded up our 2016 Outback and had it repaired within days after we arrived back in Sioux Falls. I also need to mention the fact that our roadside assistance through Subaru had expired. Schulte covered the ENTIRE expense! I more than highly recommend that anyone looking for a quality car/SUV/crossover go to Schulte Subaru. Thank You for everything Mike H.

Schulte Subaru-Friend of Children's Home Society  –  Rick W

Schulte Subaru-Friend of Children's Home Society

It was great to see Lisa and MacKenzie representing Schulte Subaru as they brought out five boxes of brand new books. The kids were excited to look through them, pick one and share why it was their favorite. We are so fortunate to have Schulte Subaru as a special friend of our mission and children and a partner in our work. We recently had our Orion Classic golf event and they were one of our major sponsors. Their commitment to helping kids and families and having a strong healthy community is something very special. They are great people, and while running a successful business, also giving of their time and resources to improve the lives of others. We appreciate all they do!

Decisions and Appreciation  –  Arthur F

Decisions and Appreciation

In 2017 we decided to go look at vehicles as we had a car which was not good in snow and I had been watching vehicle commercials and decided we needed to check out the Subaru Outback's at Schulte Subaru in Sioux Falls. We went to Schulte and from the moment we arrived were treated wonderful and made us feel comfortable and like family. I told Andrew that we needed to trade and that we had a teenager starting college, and a teenager in high school. I said we needed to see what we could do about trading multiple vehicles for 3 safe vehicles, and I told him what I could fit in my budget. Andrew stated here at Schulte we can make it happen. My wife thought I was nuts getting 3 vehicles but I needed to get my family vehicles that were safe and would get them where they needed to go. It turns out that she will never want to go anywhere else or any other types of vehicles. Mike the owner, Jeremy our finance person, and Andrew our salesman are like family to us and we have never been treated so well at a dealership. We are now 100% friends with all the people at Schulte and we love our Subaru's! Our 17 year old son was going to an event on May 1st 2018 when a vehicle traveling at a higher rate of speed did not see our son and T-boned him in an intersecting pushing the Subaru in to the ditch and because of the safety of the vehicle and my son's good driving skills he did not roll and was able to walk away from a crash that could have been devastating for our family. Looking at the picture you are thinking yes he got hit and in an accident which deployed the airbags. However, being hit on the side by a vehicle traveling at the speed the other vehicle was traveling,and being pushed through the intersection and down in to a ditch without rolling is amazing and shows they are built for safety. The car was totalled but our son walked away due to the safety of the Subaru. Our family is everything to us and now the folks at Schulte and Subaru are part of our family. Our Subaru was totalled but our friends at Schute made sure we are once again driving a new Subaru. Thank you! Thank you! Thank you! The French family



On a freezing cold day in December, 2017, with temperatures 20 below and colder, one of our employees found a 9-11 month old kitten in the dumpster behind our dealership. He was cold, scared and starving. We brought him into the dealership, gave him some food and proceeded to call Animal Control to find out if anyone had lost their cat. Days went by and no one had claimed him. He had worms, mites, a respiratory infection, frozen paws and frost bite on his tail. Our owner, Michael Schulte, being the animal lover he is decided that he would be a perfect addition to the dealership as our “store cat”. We took him to the vet to get the proper medical attention he needed. He was held for a 10 day quarantine and was also neutered in that time. We brought him back to our dealership to get acquainted to his new home and he was given the name “Suby”. Suby is an incredibly loveable kitten who is surrounded by love and affection from all of our employees and guests here at Schulte Subaru. He loves to cuddle and has been a wonderful addition to the dealership. He provides comfort for both our employees and customers. He will snuggle up to anyone and our employees have been taking advantage of that during their breaks. He is more than just a “store cat, he is part of our Schulte Subaru family. Suby is one lucky kitty and we are lucky to have him!

I LOVE my car  –  Candy C

I LOVE my car

I recently moved from California to South Dakota and after going through a icy snowy winter I realized quickly I needed a AWD vehicle. My criteria was AWD, 4-doors with heated seats. I researched several different car makers and settled on the Subaru because it met my want list and had the added bonus of its high resale value. I had been talking on line with an Internet sales person and finally went to Schulte Subaru in Sioux Falls where I met my salesman Andrew Meier. I must admit I was entering this adventure with some fear as I am a single older female who has never purchased a car by myself before and I was afraid I might be taken advantage of. But my experience was exactly the opposite. I was made to feel like someone special who they wanted to make sure had the best deal possible. We discussed the options I wanted, the difference between purchasing or leasing, new or used cars. I test drove the Legacy and was hooked. Andrew asked what monthly payment I was comfortable with and he and the finance officer worked their magic and after trading in my car which I owed more on than its value, I walked out leasing a brand new 2018 Subaru Legacy. I don’t know how they did it but I appreciate it more than they know. I never felt taken advantage of and I felt pampered and well cared for. But most of all I love my Subaru Legacy. It drives securely on these icy roads and I love my heated seats on these snowy days. The added features are great too. I needed the 4 doors as I take my granddaughters everywhere and I love the door locks on the rear doors so the girls can’t get out until I am ready for them to. Andrew even securely installed my cars seats for me. There are more features I know are available and I will be learning them as the weather gets warmer and I have more time to sit in my car and learn them. I tell everyone I know about my experience at Schulte Subaru in hopes they will buy a Subaru there too when they are looking for a new car. I am now a Subaru owner forever!

Game Changing Generosity!  –  Mandi H

Game Changing Generosity!

In November of 2017, after receiving very generous donations from Sammons Financial Group Member Companies and the Malone Family Foundation, as well as many private donations from individuals during our Wheels of Hope Campaign, B-Squad had raised enough money to look for a new transport vehicle. It was a Friday afternoon at around 1pm, when one of our co-founders contacted Schulte Subaru and asked to speak with Mike Schulte. After describing the Mission of B-Squad Dog Rescue and our Wheels of Hope Campaign, she let Mike know what our budget for a vehicle was and asked for their assistance in finding something that would work for our rescue. Mike stated that he had something in mind and that he would do some research and get back to us. Not even three hours later, Mike contacted our co-founder and asked if she was sitting down. Mike continued to share the following that Schulte Subaru was prepared to do: Mike stated that they had been using a cargo van for parts delivery. This van was larger, newer, and had fewer miles than anything we had previously been looking at. Schulte Subaru was willing to sell us this vehicle for our rescue’s budget. (Enter tears by our co-founder, but Mike wasn’t finished.) He quickly added that they would put in custom shelving to make stacking kennels more convenient and safer for the animals we were transporting. They would also install custom rear heat and air for the safety and comfort of the dogs, and they would have the van custom wrapped with our B-Squad Logo and information. It was an absolute dream come true and Mike still wasn’t finished, he also stated Schulte Subaru would like to sponsor another vehicle, a 2018 Subaru Outback that would also be custom wrapped with our logos and could be used for smaller transports, vet appointments, home visits, and meet and greets. We are incredibly humbled by Schulte Subaru’s extreme generosity. We can’t put into words how grateful we are and how large of an impact this will make for our rescue and mission. In the month of January alone B-Squad volunteers logged over 3,275 miles, transporting 134 dogs and 10 cats to the safety of partner rescues in neighboring states. This donation allows us to continue to make a difference for the people and dogs on the Pine Ridge and Rosebud reservations.

Thank You, Subaru!  –  Carin G

Thank You, Subaru!

New Directions Down Syndrome Association of Sioux Falls would like to thank Schulte Subaru’s support of our Buddy Walk®, which was held on September 16, 2017. Over 1,100 children and adults with Down syndrome, their families, friends and tons of buddies walked to promote understanding and acceptance of people with Down syndrome. New Directions provides information about Down syndrome, direction to resources, and networking opportunities to families in a variety of ways. Schulte Subaru’s sponsorship of this event supports our local organization’s efforts to advocate and educate throughout the year. Thank you, on behalf of all the families touched by Down syndrome, for your support!

Subaru Cares about Teens  –  Tonya A

Subaru Cares about Teens

For the second year Schulte Subaru has co-sponsored the Safety Village of South Dakota's C.R.A.S.H. Clinic (Car Repair and Safety Help) for Teen drivers between the ages of 13-18. The clinic provides hands on stations where the teens learn skills important to car ownership. Skills include checking tire pressure, changing a tire, general car maintenance and weather driving safety. Teens also have the opportunity to review road laws regarding distracted and impaired driving with Sioux Falls Police officers. The continued support of these clinics by Subaru shows the significance they place on the safety of the teen drivers in our community!

Subaru Loves Learning  –  S J

Subaru Loves Learning

Thank you Schulte Subaru for the great donation of books for the kids at Children’s Home Society! Reading is so fundamental to child development and having a vast collection of books on various topics that interest and engage young readers greatly helps to encourage our kids to persist in their reading goals and build vocabulary. Active reading is a core activity throughout the day for our kids – both in the classroom and on the residential units. As the kids’ reading skills grow and improve, you can see the joy and pride in their faces. Thank you for thinking of us and supporting our kids’ education!

Subaru Loves the Earth  –  S J

Subaru Loves the Earth

This spring, Schulte Subaru brought a donation of bird houses and feeders, plants, gardening tools, and other items for the kids at Children’s Home Society! The donation provided a great opportunity for our kids to experience the joys of gardening and wildlife interaction – and making fun memories while doing so. The kids eagerly put the new supplies to use. The bird house had some visitors rights away and the kids used the gardening tools in the big vegetable garden. The kids also had fun taking turns watering the new plants. The plants started growing quite nicely and soon caught the attention of the resident Canadian Geese and their 8 new goslings! The kids thoroughly enjoyed being on “active duty” to monitor the plants and shoo the geese away. However, when the kids are away, the geese will play, and admittedly, the geese won some battles during the school day. Now that the geese have left, some plants are still pulling through! But judging by the deer prints left overnight, it appears we may need to be put back on alert as the fawn that’s been hanging around must like these plants in his diet, too. Needless to say, this project has certainly increased the activity off our patio! Even though the wildlife have won some battles, the kids felt empowered by helping to monitor the plants and alert staff of any furry or feathered would-be bandits, who have enjoyed Schulte Subaru’s generosity as well! Best of all, the kids have had so much fun and made some fantastic memories!

Subaru spreads love & warmth to cancer patients  –  Teri C

Subaru spreads love & warmth to cancer patients

Schulte Subaru and The Leukemia & Lymphoma Society spread love, hope and warmth to blood cancer patients at Avera Cancer Institute this June/July during Subaru Loves to Care month. The idea was for customers to sign cards that Subaru would deliver along with a blanket for people to use during their cancer treatments. What made the promotion even more special, was when John & Lisa Hunstad walked into Schulte to upgrade their lease and the staff realized John was in treatment for MDS - a blood cancer. The incredible staff at Schulte - who treat all their customers like family - outfitted John & Lisa in Subaru shirts and hats and invited them to be part of the delivery. They were able to receive a blanket AND represent LLS in an interview that ran on KSFY:

Helping The Youth Stay Active  –  Jimmie L

Helping The Youth Stay Active

I can't thank Subaru of Sioux Falls enough! My name is Jim Ledbetter and I am the head coach of the SD Rise basketball team. We have been a team for 4 years. Gaining sponsorship for these boys hasn't been the easiest thing to do. Most of the families on my team are a one parent household and are supporting their child alone. This makes it extremely difficult for the cost of the tournaments and other expenses to be paid. I want to thank Subaru for their giving hearts in helping to sponsor the SD Rise Boys Basketball team in this upcoming season. We will proudly wear the Subaru logo on our uniforms as they made it possible for these boys to do what they have a passion for! This is truly a blessing! Subaru, continue to brighten lives.

Blessed beyond words..  –  Kori B

Blessed beyond words..

Schulte Subaru of Sioux Falls is our partner for the Share the Love event. We could not be more blessed to have their support and friendship. We have been able to help and save more animals due to this generosity. Not only do they help with Share the Love, but are ongoing supporters and community ambassadors for Subaru and its mission. We will be forever grateful to them for the help to many that cannot speak for themselves. Our mission is to provide safe haven and a human voice for all animals in need. We are able to do that and then some with the support from the Schulte family and Schulte Subaru of Sioux Falls. They are truly a community gem.

Decided to test drive a Subaru  –  Genny S

Decided to test drive a Subaru

It was New Years Eve Day about 3:30 in the afternoon, I had a little time to kill before the evening fun was to begin. I currently have a Ford Fusion that I love 8 months out of the year-but I do not like it in the winter in SD. So I decided to stop in at Subaru and test drive an SUV. I had no idea by 5:30 that night I would be buying a Subaru Legacy!! :-) I told Andrew (the amazing sales guy) my story and what I was looking for (I thought) he had me sit in a Legacy that was in the showroom - asked me what color I liked, the next thing I new we were out for a test drive and needless to say I was SOLD!! I LOVE the way the Legacy AWD handles on the snow and ice - I now have a new confidence in driving in SD weather. The different programs that Subaru offers are amazing. I truly feel that my children and I are protected and loved by our new Subaru family! Thank you Andrew for EVERYTHING!! It was the best test drive-car buying experience!

Schulte Subaru is an AMAZING place to work!  –  MacKenzie S

Schulte Subaru is an AMAZING place to work!

On Monday, October 31st, 2016, I came to work devastated. My dog (Axel) had run away the night before and I didn’t have any luck finding him after walking my neighborhood for hours. I wasn’t sure how I was going to make it through the work day. My owner (Michael Schulte) came up to me after I had arrived to work to wish me a Happy Halloween. He noticed immediately that something was wrong and asked me what had happened. I explained to him with tears running down my face that my dog had run away the night before. He immediately, with no hesitation decided to take matters into his own hands. He put together a crew of 10 employees, including myself, to leave work and walk my neighborhood with lost posters for hours to help rescue Axel! He not only went door to door in my neighborhood, but called the director of the Humane Society to see if Axel had been picked up by animal control. We searched for Axel a good portion of the morning with no luck. Mike told me to stay home, with pay, in case Axel wondered home. Luckily, at 12pm, I got a call saying Axel was in fact picked up by animal control and was waiting for me to come get him. Mike, along with the other employees who helped went above and beyond that day to help me. I am so incredibly lucky and grateful to work for such and amazing company, and owner. I will never forget how much everyone rallied together to help me. We are one big family here and it’s an amazing place to work!

Schulte Subaru is by far the BEST  –  Kori B

Schulte Subaru is by far the BEST

Schulte Subaru of Sioux Falls is by far, one of the most benevolent members of the community of Sioux Falls, South Dakota. For our animal shelter, The Sioux Falls Area Humane Society, there is nothing more exciting than to work with the owners and staff of the dealership. They CARE, they SHOW it, and we (and all of our animals) are the luckiest people and fur kids because of their help. We consider them our FRIENDS.. not only do the personally adopt pets, and help them, they go above and beyond to help area pets with medical care, adoption fees, finding new homes, and being a part of many of our special events. We are truly blessed to have Mike and Julie Schulte, and their staff (who are also community driven) as our friends. We appreciate their class and professionalism, and cannot think of a group more worthy of company recognition. Thank you Subaru of Sioux Falls, South Dakota!!! WE LOVE YOU!

Subaru of Sioux Falls redefines Tough Love  –  Lisa M

Subaru of Sioux Falls redefines Tough Love

Two young vandals were caught on surveillance camera taking video of themselves as they jumped from car to car at Subaru of Sioux Falls. When Mike Schulte found out that this impulsive stunt added up to $40,000 in damage, he decided instead of filing charges, to take a different approach. Schulte, the parent of a teenage son himself, felt the right thing to do was to try to help the boys, ages 10 and 14."What was going through my mind, is what if this is the moment in the life, especially the older one, if we press charges and he goes into the system and has a record--what if he decides to do some other bad things and it just spirals," Schulte said. So instead of filing charges, the 10 year old was turned over to his parents and Schulte met with the older boy and his mother. He hadn't been in trouble before, but he and his disabled mother were struggling, living in poor conditions. He also walked more than three miles to school and back each day. "The first thing we did was we bought a bus pass for him and we actually went and got a bike for him, so he wouldn't have to walk to school anymore," Schulte said. Schulte and his staff also helped him and his mother move to a better rental home and offered the boy a job on Saturdays washing cars. A portion of the boy's hourly wage is going toward the damage. Highlight and right click the following link to see the interview:

true ;
true true true true true true true true true true true true true true
; ; ;